Design by Fire
Design by fireOn 13 October we gave a talk at the one-day seminar Design by Fire in Utrecht, organised by HuH (Haring institute of Happiness) and CHI Nederland. One of the presentations that preceded...
View ArticlePassionate for People
by Geke van Dijk and Bas Raijmakers. Presented at the Design by Fire conference on 23 October 2007 in Utrecht, NL. (8.4 Mb, excluding video fragments)
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Design Of The Times
While we were in Newcastle for the Intersections conference, we also visited the design exhibitions that were organized around the town.  Many of the exhibitions reflected on sustainability and showed...
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Payments by mobile and rfid
While in Japan, we obviously kept an eye open for machines that dealt with payments by either mobiles or rfid tags. These lockers in the Tokyo underground can be paid for by using your public transport...
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Hardcopy hyperlinks
¬†What amazed me most when we were touring Japan, were the hardcopy hyperlinks we gradually learned to spot everywhere around us. At first I didn’t notice them, because there were already so many...
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Spunk//STBY
We have initiated a research joint venture with Spunk. This group of Dutch young, dynamic and highly opinionated people (16-19 years old) is never afraid to tackle any subject head on from their own...
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Geke van Dijk
Geke, along with Bas, is a co-founder of STBY, and currently serves as our strategy director. An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises...
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Bas Raijmakers
Bas Raijmakers is creative director at STBY, and along with Geke, one of our founders. Like all of our senior design researchers, Bas has been involved with a wide range of different service design...
View ArticleConsumer-centered innovation
I just came across this quote in an article in Business Week. It pretty much sums op why the social research we do is so timely and useful to our clients. “The customer replaces the direct competitor...
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FORUM
For the Dutch Institute for Multicultural Development FORUM, a highly acclaimed knowledge base on diversity, we have completed a two-step research project informing the evaluation and innovation of...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Heartlands Inclusive Design review
For the Kerrier District Council in Pool, Cornwall we conducted an inclusive design review. They had recently completed the masterplan stage of a large-scale and complex urban regeneration project,...
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IB-Groep: Multi-channel services
The Dutch national body for studentships and other financial services for students, IB-groep, commissioned STBY to investigate how their youngest clients (students in their first year at college)...
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ISDN03 conference talk Bas
At the Interenational Service Design Northumbria 2003 conference Bas gave a talk about using deign documentaries as a method to discover what matters to people. The slides can be downloaded from the...
View ArticleEdge Services – Ben Singleton
What happens if people use products or services they do not want other people to now about? Ben is looking at inconspicuous consumption. He did a sexual health project at DOTT07, looking at alternative...
View ArticleTobie Kerridge: Material Beliefs
Tobie works on the notion that when science raises profound ethical and social issues, society as a whole needs to take part in the debate. His project Material Beliefs is funded by public engagement...
View ArticleDaniela Sangiorgi: service design as the design of activity systems
Daniela follows Elena Pacenti’s (1998) view on services, which is that we must look at services as complex interfaces between providers and users. Service complexity refers to the complexity of the...
View ArticleLauren Tan: insights into design and its contributions to public life
Lauren is a PhD candidate at Northumbria University’s design school. DOTT07 (a series of service design projects in England’s North East in 2006 and 2007 directed by John Thackara and funded by the...
View ArticleDeborah Szebeko of Think Public
Deborah runs a service design company Think Public for the public sector (mainly health), and also started to do a PhD to reflect more on her work practice. One of her Think Public projects is called...
View ArticleCarla Cipolla: Design and Innovation for Sustainability
Carla is from the Politecnico di Milano and recently completed her PhD on the EMUDE case-studies of bottom up innovative practices of ordinary people. An example of such a case-study is the living room...
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